To be released : 11th February,2002

 
Martyn Daniels has announced that he is forming Opus 57, a business consulting practice that will offer a fresh, change management and result-oriented approach to delivering return on technology and systems investment.

 “All too often the costs and implications of technology are viewed separately from the organizational relationship and process changes that also need to be managed. Today’s technology investments in areas such as CRM (Customer Relationship Management) and bibliographic databases need business justification. The benefits derived from these types of solutions, such as more efficient sharing of information across supply chains, have become more difficult to quantify and require an independent perspective to properly assess their value,” says Daniels.

 Harvey Parr, former Chairman of VISTA and MD ACT Business Systems states, “Having worked in two separate organizations with Martyn, his broad business experience and understanding of technology enables him to think strategically, focus on the issues and most importantly, deliver innovative and robust solutions. I am positive that there is a gap in today’s market for Opus 57.”

 Martyn Daniels is leaving VISTA after 6 successful years as Strategic Development Director where he has played a key role in the direction and development of VISTA’s services, solutions and research programs. During this time he has helped to establish VISTA’s editorial and productions solutions, and was one of the primary drivers of the acclaimed PubEasy and Batch.co.uk ecommerce services. In addition, Martyn helped to define VISTA’s author2reader framework and CRM strategy, and contributed significantly to the highly successfully publishing industry research series ‘Publishing in the 21st Century’.

 Martyn will continue to work with VISTA in an advisory and consulting role. John Wicker, Executive VP Business Development, commented, “The International Board of VISTA values Martyn’s contributions and are looking forward to continuing our work with him. We are very pleased that he has agreed to continue to provide input into VISTA’s strategic planning and research in support of our business strategy.”